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Main Content
Potential for growth is one of the defining elements of a startup. And that potential comes from identifying and introducing a fresh solution to a common need – even if your market doesn’t yet realize that it has that need. The concept behind a startup doesn’t have to be original. It just has to introduce enough innovations to an existing idea to make that idea truly useful and practical.
Think Amazon or Facebook or Uber. Few realized that they were the solution to a problem until they actually existed. Now, they’ve become part of our lives. If you believe you have an innovative idea – whether it’s a new way of bringing people together or an app for math-impaired neighborhood entrepreneurs – then you may just have what it takes to launch a startup.
You have the idea, now what?
You need to be bold enough to pursue your startup dreams.
- As any successful startup will tell you, it’s not going to be easy. Unless you’re very lucky, breakthroughs will come slowly and you will have your share of disappointments.
- You will need to watch every cent you spend to ensure your venture’s survival until it takes off. You need to be totally committed to the start-up lifestyle. And you will need a lot of support.
